Graphic Designer & Digital Marketer

cultivating creative growth

Creative professional with a track record in brand development, product design, and operations management. Experienced in leading cross-functional teams, launching community-driven organizations, and delivering cohesive visual identities across print and digital channels.

Explore Selected Works
Alyssa Spear Headshot
Orchid botanical illustration

a cultivated approach

I’m a graphic designer and creative director who’s spent years building brands from the ground up — from launching a community-driven nonprofit to leading creative teams at consumer brands. My work sits between visual identity and marketing performance: I design the look, then make sure it actually works. From founding a nonprofit structured on the golden ratio to leading product design for national retail, I’ve built brands where every detail serves something beyond itself. I bring the same care to a 16oz mug dieline as I do to a children’s animation.

Visual Precision

Specializing in print-ready layouts, creative packaging, vector typography, and branding identities with flawless structural composition.

Paid Media Strategy

Designing high-converting graphics for paid social campaigns across Facebook, Instagram, and LinkedIn. Setting target metrics and running conversion-driven models.

selected works

Print Design
7-Eleven Whirley Mugs

Product to Shelf: 7-Eleven Nationwide

Designed a 16 oz coffee mug selected from multiple concepts and distributed to 7-Eleven stores nationwide. Photographed and edited over 1,000 product images for the Whirley DrinkWorks! catalog and trade show displays.

Illustrator Photoshop Product Photography Print Production
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Branding
Rainbow illustration

Reality Upgrade Brand Identity

Founded a community-driven nonprofit built on the golden ratio — 61.8% of profits directed to community projects through stakeholder voting. Designed the full visual identity system, an 11-color brand palette, custom merchandise, a children's animated short film, and a large-format mural installation.

Illustrator InDesign Brand Strategy After Effects Photography
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Digital Content
Evergreen Miracle Hair Product Packaging

Product Line Expansion

Designed graphics and motion for client projects in Illustrator and After Effects. Expanded single-product packaging into cohesive product line systems. Presented concepts to clients, integrated feedback, and produced print-ready files.

Illustrator After Effects eCommerce Design
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Social Campaigns
Hand Hold illustration

Haven House — Social Media & Strategy

Managed social media content and marketing strategy for a Christian fellowship house, and helped reconfigure their overall business strategy.

Content Strategy Social Media Management Business Strategy
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Social Campaigns
3_wisest_monkeys illustration

Community Outreach Campaign

A values-driven social media campaign for Facebook and Instagram built on authentic storytelling rather than conversion tricks. Designed original illustrated content, wrote copy that speaks the reality we want to see, and prioritized genuine community engagement over vanity metrics.

Facebook Ads Copywriting A/B Testing
Academic Design
Crane illustration

Stockton University Design Portfolio

Academic coursework and design showcase for B.A. in Graphic Design. Showcasing branding, typography, illustration, and print layout projects.

Illustrator Photoshop InDesign
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core competencies

Adobe Creative Suite

Adobe Photoshop Adobe Illustrator Adobe InDesign

Digital Marketing

Facebook & TikTok Ads Manager Paid Social Campaigns Social Strategy (FB, IG, LI) Customer Acquisition

Content & Strategy

Digital Content Creation Video Editing (Premiere/After Effects) Print Ready Artwork Website Design Photography

Execution & Strategy

Project Management Proofreading & Copyediting Work Ethic & Willingness to Learn Operations Management
Bok Choy

Constant Cultivation

Expanding my digital skillset every season to drive brand conversions.

let's grow together

Ready to start a creative project?

Currently open to graphic design, digital marketing, and agency roles — on-site, hybrid, or remote.

alyssamspear@gmail.com
Tomatoes illustration

Professional Track

Review my detailed experience across graphic design platforms, ad tracking, and client growth campaigns.

Download My Resume